On World Ocean Day, the audience heard from an IP licensing expert and business strategist and the founder and CEO of PlanetCare, a European SME founded by a lawyer turned innovator, CEO and campaigner for cleaner oceans. This webinar and related content examines intellectual property licensing from the point of view of the deal making process, license content and business leverage. Challenges specific to SMEs were addressed.
The PlanetCare feature offers advice to SMEs breaking into established markets and is especially relevant to Green entrepreneurs.
