“You have to fully understand the commercialisation of your idea.”

Tanya Ewing, CEO, Glaze and Save and founder Tayeco (energy saving inventions)

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“I believe it is key to be in a dialogue with both the actual and future market. If you don’t do this, your ideas may not get market traction or arrive on the market at the right time.”

Dr Martin Schifko, Founder, Engineering Software Steyr (Re-envisioning industrial design simulation)

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“You need to do more than just take punctual advice (on IP) as it is about a whole valorisation strategy.”

Arnaud de la Fouchardière, CEO, Vitirover. (Solar powered, GPS enabled robot mower)

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“Do as much as you can to protect your ideas before you share information.”

Mandy Haberman, Director and founder of Haberman Products (innovative baby feeding products)

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“Definitely file IP even if it can sometimes seem like a distraction compared to building software or products.”

Alex Winter, Norbert Health (contact-less health sensor)

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“If you think your concept is good follow it and fight for it. Most of the big ideas in history were treated as absurd at the outset.”

Mathieu Baudrit, Head of R&D Solar Integration, Sono Motors. (Solar powered electric vehicles).

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“IP is a strategy that needs to be played.”

Erik Huneker, Co-founder of European SME Diabeloop (disruptive technological innovations for type 1 diabetes treatment)

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