4 Reasons 4 Trademarks
Trademarks are one of several intellectual property rights that help protect and enhance your brands. They help consumers identify products and services with the entity from which they originate. Organisations rely on trademarks to distinguish themselves from their competitors, to create an association between their trademarks and product quality, and to build their reputation and consumer loyalty. So, there are good reasons to consider how you develop a trademark protection strategy and safeguard your brand.
4iP Council has developed this interactive guide in cooperation with eminent academics and experts to share best practice and deepen understanding of the value of trademark registration. In particular, we would like to thank the following organisations for their valuable insights, engagement and support.