4iP News

For World IP Day we release 4 Reasons 4 Trademarks - 3rd in a series of interactive guides on IP value

23 April 2020

Visit this new guide in our 4SMEs website area

Ahead of World IP Day on 26 April, 4iP Council is today launching 4 Reasons 4 Trademarks, the third in a series of practical interactive web guides created to help innovative European businesses understand the strategic value of intellectual property. The guide identifies four key benefits of using trademarks: differentiation, protection, reputation and revenue, and breaks these down simply into methods for value-creation with clickable case studies, orientation links, examples and facts.

4 Reasons 4 Trademarks was developed with content input from ASTP, EUIPO, The European IP Helpdesk, GRUR, INPI, INTA and IPAN. 4iP Council’s network of academics and IP practitioners also contributed.

This new interactive guide is the sequel to 4 Reasons 4 Copyright and 4 Reasons to Patent and can be viewed alongside other interactive materials, case studies, research summaries and features on the 4SMEs area of 4iP Council's website.

“All innovators need an IP strategy. We hope the "4 Reasons" series of guides will help businesses understand how IP influences business growth and easily find the right pathways for action. Thank you to all the IP stakeholders involved in this collaborative work,” said Axel Ferrazzini, Managing Director of 4iP Council.

This interactive tool will evolve with time to remain a long-term SME resource.

Consult the “4 Reasons 4 Trademarks” interactive guide

Download the “4 Reasons 4 Trademark” flyer