Why each company should have an effective IP strategy

In this webinar Axel Ferrazzini reviews the different types of intellectual property (IP) and the main differences between them. He also talks about the value of knowing your IP assets and having a strategic plan to use them, covering strategies for leveraging value from patents in particular. The interactive guides on intellectual property types and benefits shown in this presentation can be consulted in the 4SMEs area of this website.

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