For years, the gaming industry has relied on trademark and design registration to safeguard its creations. However, the true impact of these protections lies in how strate- gically they are applied. Much like in RTS games, a carefully crafted IP protection strategy is crucial, one that adapts to the evolving legal and technological landscape. The industry’s past experiences offer valuable lessons, and there are also new challenges on the horizon that are worth anticipating and preparing for today.
Dr. Tomasz Gawliczek of JWP Patent & Trademark Attorneys highlights key considerations for crafting a trademark and design protection strategy in the gaming industry. Drawing on past lessons, he discusses essential factors to keep in mind and offers insights on how upcoming legal changes could be leveraged to strengthen IP strategies in this sector.
Paper originally published in The Trademark Lawyer Magazine
