Smart people learn from their mistakes. Wise people learn from the mistakes of others.
IP mistakes can be costly. In this webinar, organised by 4iP Council in collaboration with EUIPO and Eurojuris, experts discuss a real case related to an SME. Due to several misunderstandings about patents and trademarks, the company had to face legal disputes, business risks, and unnecessary expenses.
Through an dynamic conversation between IP experts, you will learn about the impact of not considering IP, and most importantly, what could have been done differently. The webinar also shares the following tools and services provided by EUIPO to help SMEs build an effective IP strategy from the start.
