How to protect your business and increase its value with trademarks and designs?

This webinar covered the value of trademarks and designs for your business, how to fully benefit from these important intangible assets, how to acquire and use them to protect your business from competitors and fraudsters. Experts dedicated to SMEs answered a range of questions. Key points covered: 

  • What is a trademark, what is a design, and what are the differences between those two IP rights and copyright and patents?
  • When and how should a trademark and a design be registered?
  • How to use a trademark or a design to protect your business from competitors and fraudsters?

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