Too many startups and SMEs underestimate the impact of Intellectual Property, until they face infringement, missed opportunities, or business loss. This webinar offers a reality check: what happens when IP is ignored, and what you can do differently.

IP isn’t just relevant for large corporations and high-tech companies – many smaller businesses sit on untapped IP potential without realizing it. Understanding and managing IP can unlock new revenue streams, improve valuations, and provide a competitive edge, even for micro and small enterprises.

We all like to learn from success stories – but it’s often the failures that leave the strongest lessons. This session will explore real-life examples of how SMEs got IP wrong, what it cost them, and what they could have done differently.

Join Andrej Solinc, mentor, CEO of CEED and partner of Early Warning Europe, as he shares these case-based insights and offers practical guidance on building an IP-aware business strategy. Learn, with Suzanne Hogan from EUIPO, what resources are available and how to begin your journey toward smarter business protection.