- Case Law Search
"Trademarks as a business tool towards a new rebound" virtual event 30th October
26 October 2020
Fide and TIPSA will hold the sixth in a series of #GlobalDigitalEncounters
Fide and TIPSA will hold the sixth in a series of #GlobalDigitalEncounters on the 30th of October; this Friday, and will analyse the topic:
"Trademarks as a business tool towards a new rebound"
The post-COVID Crisis environment is marked by a profound transformation of business and company operations, commercial transactions, and consumers' approaches to brands including a further digitalization of society and new geography for key trademarks. Consequently, trademarks will play an important role as business tools towards a new rebound, in an evolving business and social format. How will /may trademarks play this new role? Which meanings might be expected from this evolution? Are trends of the recent past to be simply accelerated, or would there be space for diverse scenarios? Speakers from three continents will provide a worldwide picture of the profoundly evolving trademark environment under a deeply transformed post-crisis environment and elaborate on possible future scenarios.
- Dr. Alexander VON MUHLENDAHL , Former Vice-President EUIPO
- Prof. Irene CALBOLI , Professor of Law, Texas A&M University School of Law.
- Prof. Xiuquin LIN , Deputy Dean and Professor of Law, School of Law, Xiamen University
Moderator: Dr. Alberto CASADO CERVIÑO , Former Vice-President EUIPO, Former Vice-President EPO, Former Director-General SPTO
To enhance the experience, for all attendees, Fide and TIPSA have been collecting all previous encounters and materials on their website.