4iP News

New webinar - Save the date - From idea to Profit - Use IP to grow your business.

12 September 2019

Registration is now open for the latest webinar in our on-going series: 17 October at from 16.00-17.00

From idea to profit
Learn to leverage your intellectual property

Presented by Dr Begoña Gonzalez Otero, Senior Researcher at the Max Planck Institute for Innovation and Competition

Join this webinar for insight on the nature of intellectual property rights (IPRs) and the reasons why SMEs and start-ups should integrate them into their business planning at an early stage. Types of IPR will be compared and their strategic value considered from the perspective of a business person with no legal background.

Attendees may want to explore 4iP Council's interactive guides on intellectual property types and benefits prior to the webinar. These will be referenced during the discussion.

17 October at from 16.00-17.00

This 4iP Council webinar will address the following:

  • Types of IPR, how they differ and pathways to follow
  • The strategic value of IPRs and why timing matters
  • Strategies to help grow your business using IPRs
  • Useful resources and orientation

Save your place. Register here.

Dr. Begoña Gonzalez Otero is a Spanish lawyer specialising in information law and competition law. She is an enthusiastic professional with an outstanding cross-functional background both as an academic administrator, legal counsel and researcher. Dr. Otero has recently joined the Max Planck Institute for Innovation and Competition as a Senior Research Fellow. Previously, she has worked as an independent consultant for large companies, European projects such as the Latin-American IPR Helpdesk and international associations such as the International Association of Public Transport (UITP). She is also former Dean of EU Business School, a Swiss private educational institution with campuses in three countries. Before writing her Ph.D., she worked as an IP lawyer both in Spain and Germany.

With experience in legal strategic consulting, higher education accreditation, partnerships negotiation, and change management, Begoña is a dynamic communicator and strategic thinker with a talent for maximising cost-efficiency by restructuring processes and improving service quality while strengthening the bottom-line. She is a member of several international and local professional bodies, former guest researcher of the Institute for Information Law (IViR) of the University of Amsterdam, former scholarship holder of the Max Planck Institute for Innovation and Competition and a published author.

4iP Council resources for SMEs
4iP Council has been developing a broad range of research and resources on intellectual property since 2013. We offer interactive educational materials for SMEs developed in collaboration with key intellectual property stakeholders. These include the guides 4 Reasons to Patent; Which types of intellectual property do you need? and How do I use intellectual property to grow my business?