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Download the webinar slides. The value of connectivity in the automotive sector.
11 June 2020
Presented today by Dr. Bowman Heiden
This webinar explored the actual value that connectivity in vehicles can bring to society and the different sectors affected. Connectivity is one of the four critical mega-trends facing the automotive industry. These trends are autonomous driving, shared mobility and electrification, yet connectivity is both separate and integrated to these other mega-trends. The importance of connectivity is therefore fundamental to the future evolution of the industry. The full report Dr. Heiden wrote for 4iP Council on this topic can be downloaded here.
This 4iP Council webinar provided attendees with:
- an overview of the connected vehicle market, applications and valuation models
- quantification of the value of automotive connectivity
- implications for business performance, economic welfare, and SEP policy
- the chance to address questions to an expert
Dr. Bowman Heiden is currently the Co-Director of the Center for Intellectual Property (CIP), which is a joint centre for knowledge-based business development between University of Gothenburg, Chalmers University of Technology, and the Norwegian University for Science and Technology. He is also a Visiting Professor at UC-Berkeley, a Visiting Scholar at the Hoover Institution at Stanford University, and a member of the European Commission High-Level Expert Group on Standard Essential Patents. In addition, he directs the Impact Accelerator at the Sahlgrenska School of Innovation and Entrepreneurship where he is also the Program Director of the interdisciplinary master’s program. Previously he was Innovation Director for the Qatar Science & Technology Park, where he was responsible for driving innovation strategy and intellectual property policy. Over the past ten years, Dr. Heiden has managed over 100 innovation projects with industry, university research institutes, healthcare providers, and start-up ventures. As Co-Director of CIP, Dr. Heiden currently manages the internationalisation of the CIP platform and strategic collaborations with industry and university partners. In this role, Dr. Heiden has co-founded and developed the Intellectual Capital Management (ICM) and Business Creation and Entrepreneurship in Biomedicine (BCEB) masters level programs, CIP FORUM, the Business of Intellectual Property executive program, and the CIP Internship Program.