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Simon Cheetham is the Team Leader of the China IP SME Helpdesk. He is a China IPR Enforcement expert with over 30 years' experience in commercial investigations, due diligence and IPR enforcement in China and internationally. He has lived and worked in China and South-East Asia for over 17 years. He is also the Managing Director of ERINYES INTERNATIONAL LTD, a firm he founded to capitalise on his extensive experience of international investigations, loss prevention and enforcement work. He manages and directs the operations of the Company from Europe to the Far East.
Simon began his career with the Hong Kong Police, where he was responsible for the detection and prosecution of a wide variety of crimes, including fraud and homicide. While in South-East Asia Simon was Chairman of the American Chamber of Commerce Intellectual Property Committee and acted as an advisor to the International Anti-Counterfeiting Task Force on China. He has lectured frequently around the world on security issues and IPR and has written articles and papers on a variety of related topics, including a chapter in 'Intellectual Property Law and Practice in the People's Republic of China' published by Kluwer Law International B.V. He is fluent in English and Cantonese.