注册商标的4个理由

商标是帮助保护和增强您的品牌的知识产权之一。
商标帮助消费者识别产品和服务的来源实体。组织机构依靠商标将自己与竞争对手区分开来，在其商标和产品质量之间建立联系，并建立其声誉和消费者忠诚度。
因此，有充分的理由去考虑如何制定商标保护战略和保护您的品牌。

4iP Council has developed this interactive guide in cooperation with eminent academics and experts to share best practice and deepen understanding of the value of trademark registration. In particular, we would like to thank the following organisations for their valuable insights, engagement and support.